As a Marketer, your choice of words have a very powerful effect on your audience. You may come off as being insincere with what you offer if you’re not careful or you may look as someone who is trying too hard. Admittedly, there’s really a fine line between being personal and crossing the line that could make the one on the receiving end a bit uncomfortable. But focusing on answers to the questions that you also would want to hear could hit closer to home.
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